- Former Google CEO, Eric Schmid

Training programming based off exercise science principles and personalised for you,

Dynamically adapting as you progress

It it amazing how many people will spend good money on one-off nutritional and/or workout programs. Almost everyone can throw together a workout that will make you sweat and feel like you have worked hard… but is this training actually structured in such a way to actually get you better at what you want?

Maybe yes, maybe no. Either way, with any program you start, your body will adapt to it over a period of weeks, and from that point your progress will slow. Unfortunately this does not mean that simply changing a few variables at random will re-ignite progress. Yes you may experience some small level of benefit from the new structure, but is it building on the last multiple weeks or months of worth of work? Is it taking you where you want to go?

This is where knowing how to periodise your exercise programming over different phases can keep you progressing and continuously moving forward in the direction you want.



Nutritional guidelines tailored to you, your lifestyle and current level of commitment,

Cutting out the mass of jargon information and delivering what works

Anyone can cut calories to lose weight. Or start exercising more. But how long are you really going to last cutting out 90% of your carbohydrate intake? What if you could still reach your physique or performance goals without unnecessary restrictions?

Please excuse my skepticism, but I think everyone will find at least some truth in my next statement; I don't care how motivated you are right now and how convinced you are that your going to stick 100% to your new plan, freshly pulled off the internet, for the next 10 weeks, you will probably be feeling VERY different in 6 days when you are absolutely ravenous, performance is suffering and your best friend opens up that block of chocolate next Thursday night.

Motivation has a very short term effect, and will power is a finite resource.

An individualised approach to nutrition will help you focus on what is necessary for you to do to achieve what you want. Take note that I deliberately used the word necessary, and not possible. There is a big difference between what is possible, what is necessary and what is optimal . With the right approach long term compliance suddenly becomes something that is achievable for everyone.

If you have personalised and periodised training, why should your nutrition be any different?


I utilise a number of communication channels to ensure that you always have a clear understanding of what is required and why this is necessary.

A combination of Email and Skype/ mobile communication will be the primary form of contact for your initial set up, all personal questions and queries as well as any ongoing education. `By prioritising verbal communication I am able to really get to know you as a client, and effectively explain why we are doing what we are doing. Email contact gives you have unlimited, around the clock access to myself.

Scheduled check-ins will be set up, with the frequency of these will very depending on what is currently necessary with respect to your goal. This frequency will be specified to you early on in the initial set up process. What you have to submit will also vary between each client, and may include training logs, daily food diary or macronutrient intakes, subjective questionnaires and objective testing across a variety of physical metrics.



Goal Management & Accountability

Online coaching can be very successful for the right individual, especially when they are given the right tools they as an individual need...

Having a well defined goal, a clear plan on how to achieve this and complete understanding of what is required of you to get there is the first step. This is where most people falter. They are either not specific enough with what they want to achieve, or they do not have the knowledge or experience to know how to plan for the long game.

The biggest obstacle to most people success is often just themselves. Motivation will only get you so far. Without accountability to a goal, or a lack of having a clear reason why that want to achieve that goal, it becomes very easy to succumb to to your short-term desires and let the long-term goal fall by the wayside.

This emphasis on accountability, and having a clear understanding of what is required from you, can unlock the progress and success that may have previously eluded you.

Continued Education

Teach a man to fish, or give him a fish? Education is key.

Whilst working with me, we will strive to develop your level of understanding of the mechanisms behind your training, nutritional practices, lifestyle choices and behavioural psychology. It is useful to have an understanding of these mechanisms, as in my opinion, adding a certain level of understanding to something makes it much easier to accept and implement, rather than just doing it because someone told you.

Prioritising educating you on why you are doing what you are doing gives you the knowledge and skills to self-manage yourself. Over the short-term it will make our time working together more effective and improve potentially improve how compliant you are able to be to the guidelines recommended. Over the long-term it will give you the tools and knowledge to ensure that the success we have is not short-lived and that you continue to thrive and grow into the best possible version of yourself.



Progress Data Management

Consistent tracking of subjective and objective data means no speculation about whether your training and nutritional efforts are effectively getting you to where you want to go.

Keeping your your training progress tracked will keep your efforts accountable to your goal. It can become very easy to either become comfortable or complacent with your training efforts if you are not being consistently conscious about how you are tracking over time, which may, over time, lead unfulfilled potential.

We will use a number of different metrics to track how you are progressing, with this varying depending on what it is you are specifically working towards.

Stress & Lifestyle Management

Stress and lifestyle management plays a very significant part and should be considered when striving to optimise health. Psychological and physiological stresses, along with other lifestyle factors, are all being interrelated and affect us much more than most consciously realise; I will help you manage this.

We will make sure that the time and effort required to attain your goal are realistically aligned.

Paying close attention to what is actually necessary for you to do to achieve the goals you set out, and how your lifestyle may have to change to accomodate this will be key. Alternatively, if your work, your family, or other commitments limit the time and effort you have, we will work to eliminate superfluous costs or behaviours and optimise the time and mental resources you do have.